Presented by First Intent Leads
PI Lead Quality Scorecard
Score each item 1–5 (1 = Poor, 3 = Average, 5 = Excellent)
Assessment Information
1. Lead Profile & Target Fit (Max 20)
Case Value Potential
Lead has significant injury with potential for substantial damages ($50k+ case value)
Clear Liability
Fault is clear and defendant has assets/insurance to cover damages
Injury Type Match
Injury type matches your firm's practice areas and expertise
Data Quality & Accuracy
Valid phone/email, correct information, clean contact details
Section 1 Total: 0 / 20
2. Intent & Timing (Max 20)
Clear Legal Interest
Lead is actively seeking legal representation, not just general information
Statute of Limitations Timing
Lead contacted you well within statute of limitations with time to build case
Medical Treatment Status
Lead is receiving appropriate medical treatment or has completed treatment
No Current Attorney
Lead is not already represented or has valid reason to change attorneys
Section 2 Total: 0 / 20
3. Funnel Performance (Max 20)
Contact Rate
% of leads you actually speak with (live conversation)
Consultation Show-Up Rate
For booked consultations, % who actually show up
Conversion to Qualified Case
% of leads that meet your case acceptance criteria
Conversion to Signed Case
% of total leads that result in signed representation agreements
Section 3 Total: 0 / 20
4. Economics & ROI (Max 20)
Cost per Lead vs. Quality
Price per lead makes sense given case value and conversion rates
Cost per Consultation
Cost per kept consultation is within or close to target
Cost per Signed Case (CPA)
Real cost per signed case is within your profitability range
Scale Potential
You can increase volume without quality dropping
Section 4 Total: 0 / 20
Overall Score
Section 1
0 / 20
Section 2
0 / 20
Section 3
0 / 20
Section 4
0 / 20
Total Score
0 / 80
Stop or Pause
Your team is wasting time and energy here.
Score Interpretation Guide
65–80: Strong source. Protect it, refine it, and consider scaling.
50–64: Mixed. Keep testing but tighten marketing, scripts, and follow-up.
35–49: Weak. Use only as a test or negotiate terms; expect heavy optimization.
Below 35: Stop or Pause. Your team is wasting time and energy here.